Let’s admit it – running, owning, or starting a business isn’t an easy thing to do. For those with limited prior business knowledge, it can feel overwhelming as you enter a completely new territory. While some of the best experiences come with time, it doesn’t hurt to have a little advice along the way to ensure that you’ll succeed. Today, we’re rounding up a few of expert marketing blogger and digital strategist, Jeff Bullas’, simple business tips that are easy to implement into your business or company.
1. Shift your focus from sales to leads
It goes without saying that sales are great for a company to increase revenue, but they shouldn’t be the sole focus of any business owner. Creating a loyal fanbase of consumers can maximize your returns in the long run. One way to do this is through optimized lead generation pages on your website. This can help you keep track of your database of customers and create effective content marketing which also enables you to develop trust with your consumers.
2. Provide solutions, don’t just sell products
When making purchasing decisions, consumers are looking for a solution to their problems, not necessarily a focus on the product, itself. Taking advantage of this tip can be done as easily as listing out the ways that your company’s products can solve problems, rather than focusing on the benefits of each product.
3. Optimize your pricing
The first step to optimizing your pricing is to know your brand. If you’ve positioned your brand as a premium one, it wouldn’t be effective for you to cut prices too low, as your customers are not seeking out budget-friendly options. If you position yourself as a value-driven brand, lowering prices will be beneficial; low and competitive pricing will attract a large number of customers who may stick around and purchase other items offered by your brand.
4. Don’t make customers dig for your phone number
A good user experience should be at the forefront of your website design. While digital forms of communication such as email or social media DMs are becoming increasingly popular, many consumers still prefer to pick up the phone and contact a company in a more traditional way. When visiting your website, don’t make it difficult for customers to find your phone number, instead, feature it somewhere on the front of your web page where it’s easy to find.
With strong marketing strategy tips and the necessary experience, running a business doesn’t have to be difficult. This is especially true when you have a partner who’s willing to work with you every step of the way to make sure your company succeeds. ABCO Group has built an extensive portfolio of investing both capital and expertise in a wide variety of retailers. To see how a partnership with our team could benefit your business, visit our website or give us a call at 865-966-7454.